The web is now catching up to real life in its ability to support good communication. It is not just 'one thing'.

The overall success of a web presence depends on doing well in six areas:

1. Look
   Does the presentation engage the audience?  Are you well presented?

2. Work
   Can visitors find information?  Is their experience of your site trouble-free?

3. Say
   Are you offering visitors something of interest?  Do you have something to say?

4. Do
   Does the site have a useful function?  What does it actually do?

5. Attract
   Will people find your site and choose to visit it?

6. Spread
   Once people have interacted with you online, will they suggest it to other people as well?

Process

Doing well with these six outcomes requires a development process that includes six different parts.  In each of these areas, communico can determine the best solution for your neesrecommends or engages the best people to deliver.  

Each of these parts of the project can be worked on at the same time, or in sequence.

1. Technology

   communico has developed the web system teputake.  This is an easy to use, comprehensively featured and very flexible platform for operating a modern web presence.

   Features include:

   • User-friendly text and layout editing
   • Image upload, including automatic resizing
   • Customisable online form builder
   • Integrated site search
   • Photo galleries, events calendar and discussion forum
   • Email newsletter subscribe / unsubscribe, data management and dispatch
   • Inventory management and shopping cart system for online product catalogue
   • Secure sections for online information management
   • Multiple-design template management
   • ... and much more

2. Content

   This might include words, images, audio and video.
   
   You might generate this yourself, communico may assist, 3rd parties can be engaged or your own audience might contribute.

3. Structure

   communico can assist in working out the best way to arrange your content and function, so that your audience gets what they want easily and simply.
   
   This includes the content contained within your website and also other web services which can help you reach an audience and deliver your services.

4. Function

   Often this step is overlooked in the rush to create an attractive-looking website. communico can help you identify and deliver any service that would be valuable to your audience.

5. Aesthetics

   Good design gives your users the right impression and best experience of your organisation.

6. Dissemination

   It's pointless having a great web presence if nobody ever sees it. The creation of a website is not complete without attracting people and making it easy to share it with others.
   
   Ways to do this include:
   • Email newsletters
   • Facebook & Twitter connections: New content automatically pushed to these networks
   • Easy ways for users to share specific content with their network.
   • YouTube video
   • RSS feeds
   • Other media, e.g promotional cards or merchandise.